Thanks to Harold Phillips, an actor friend who twittered he was in a webisode, I happened upon a creative fundraising and marketing tool for an indie film project in Portland. Mike Vogel wrote and directed “The Waiting List,” a feature-length comedy currently playing at festivals, as well as the bike-themed short “Claire Rides a Bike.” He is also author of the Needle Award winning novel “Isn’t That Bigamy?” and runs Front Avenue, his production company. I asked him about his funding/marketing videos.
Tell me where you got the idea for these videos.
Everyone worked for “deferred payment” on my first feature, “The Waiting List.” So the second time around, I wanted to at least attempt to secure some sort of funding. After I wrote the script for “Did You Kiss Anyone?” I made a production schedule, budget, and a handsome PDF with headshot photos and charts and all that. But then it occurred to me that I don’t know one person who would drop $10,000 to be an equity investor in a feature, let alone ten or twenty people. But I know a handful of people who might donate $20 or $50, and so if I could target those people and the people they know, then maybe I’d have enough to cover basic production costs. But in order to get those contributors engaged, I wanted to give them something upfront, not just the promise of a movie I hadn’t shot. So, inspired by webisodes like “Wainy Days” and shows like “Curb Your Enthusiasm,” I outlined the first five episodes of “Did You Cast Anyone?” and started asking favors from actor friends.
How do these fundraising/marketing videos represent the project you want to produce?
Both the movie “Did You Kiss Anyone?” and the webisodes “Did You Cast Anyone?” are comedies. But the webisodes are much broader comedy. Goofy, silly things that are better suited for the web. The actors in the webisodes will actually be in the movie playing the characters they talk about in the webisodes. The webisodes will continue into production and post-production because it’s a good way to build an audience regardless of whether or not that audience is donating money right away. Hopefully they’ll feel more involved and will want to tell friends to go see or buy the movie when it’s available.
How’s it going so far? Has it accomplished what you wanted?
We’ve received a few donations on our website DidYouCastAnyone.com but not enough to start shooting yet. There’s a DIY (Do-It-Yourself) style of filmmaking that I think is dead. If it’s not dead, it’s totally uninteresting. DIWO (Do-It-With-Others) is a lot more exciting. Ideally, the webisodes might help us find someone who wants to invest $10K or $20K in an independent film. But even if that doesn’t happen, we’re building an audience for a movie before we even make the movie. And we’re having a hell of a lot of fun doing it.